Who we are
Which? is the UK’s consumer champion. As an organisation, we’re not for profit and all for protecting consumers – a powerful force for good, here to make life simpler, fairer and safer for everyone.
We stand up for what’s right for consumers, their experiences drive us to make things better. Our research gets to the heart of the consumer issues that matter, and our expert advice is completely impartial. Same goes for our product reviews – our rigorous tests and expert recommendations help consumers to make better decisions. We investigate and make change happen - from tackling online scams to campaigning for safer products, we’re the independent consumer voice that influences politicians and lawmakers and holds businesses to account.
We fund our work mainly through member subscriptions. Businesses whose products or services earn our endorsements can, for a fee, use our name to promote them, and we get commission from some retailer websites where consumers can buy products or services that we feature on our site. We're not influenced by third parties and we don't accept freebies from product manufacturers or retailers.
Everything we do is about championing consumers. We’ll always be on their side, fighting their corner and working to make them more powerful.